Rotherham's fire services have confirmed that a recent blaze at a local travel firm was started accidentally. The fire occurred at Maxfield's Travel on Aughton Road, generating large plumes of smoke that were visible across the South Yorkshire skyline. The incident took place around midday on Friday, May 29, and unfortunately, the travel firm lost three coaches in the fire. Firefighters from South Yorkshire Fire and Rescue responded quickly, extinguishing the flames by approximately 1:45 PM. Residents in the area were advised to keep their doors and windows closed due to the smoke. This year marks the centenary of Maxfield's Travel, making the loss particularly poignant for the community. The cause of the fire has been officially ruled as accidental, providing some clarity for those affected by the incident.